Unlock your body's potential with creatine: More than just a muscle builder, this safe, affordable supplement is backed by science to boost strength, improve heart health, enhance brain function, and even support bone health. Discover why creatine is a top choice for athletes, health-conscious individuals, and longevity seekers, with research showing benefits ranging from improved mood to potential Alzheimer's protection. Learn about its remarkable history and why experts are calling it one of the best multifactorial supplements available
Creatine: More Than Muscle – Boost Heart Health, Brain Function & Bone Strength. Scientific research reveals creatine's surprising benefits beyond muscle growth and fat loss, including improved mood, Alzheimer's protection, and enhanced heart and bone health. Safe, affordable, and backed by extensive studies, creatine is a top longevity supplement choice
Creatine: The Exceptionally Safe & Affordable Supplement Backed by Science. Unlike many supplements, creatine boasts extensive research supporting its safety and effectiveness for muscle growth, fat loss, and even heart health, brain function, and bone strength. Highly recommended by scientists and doctors, it's incredibly affordable—less than 50 cents per serving—making it a top choice for boosting performance and overall well-being
Creatine: The Multifaceted Supplement Backed by Science. Leading creatine researcher and professor Darren Candow states, "I don't know if there's anything on the planet that comes close to creatine from a multifactorial approach." Discover why this affordable, safe supplement, supported by extensive research, is not only beneficial for muscle growth and fat loss, but also shows promise in boosting heart health, brain function, mood, and bone strength. Learn more about creatine's remarkable benefits and its rising popularity as a potential longevity supplement
Creatine: The $456.6 Million Longevity Supplement. Boasting a 36% market growth in the US (Spins data, May 2024), creatine's popularity explodes as research reveals its potential benefits beyond muscle growth. Discover how this safe, affordable, and extensively studied supplement may boost heart health, fight Alzheimer's, improve mood, and even strengthen bones – making it a top contender for longevity
Creatine: The Top Longevity Supplement? Experts say this inexpensive, safe, and extensively researched supplement, long popular for muscle building and fat loss, may also boost heart health, brain function, and bone strength. With a booming market and growing evidence supporting its multifaceted benefits, creatine is considered by leading scientists and researchers to be a top contender in the longevity supplement category
Creatine: From Muscle Tissue to Mainstream Supplement. First discovered in 1832, creatine's role as an energy source in the human body wasn't fully understood until the mid-20th century. Early research involved extraction from meat, followed by laboratory synthesis, paving the way for its widespread use as a safe and effective supplement
Creatine's rise to fame began at the 1992 Barcelona Olympics, where British gold-medal sprinters credited this then-little-known supplement for their success. Following this, creatine supplements exploded in popularity, hitting the market in 1993 and quickly becoming a staple
Unlock Creatine's Power: How This Supplement Boosts Muscle, Brain, & Heart Health. Discover why creatine, a safe, affordable, and extensively researched supplement, is gaining popularity as a potential longevity booster. Learn how it works, its benefits beyond muscle growth (including improved mood and bone health), and its surprising history. From Olympic athletes to scientists, find out why creatine is considered a top contender in multifactorial health optimization
Creatine: Fueling Muscles, Boosting Brainpower, and Extending Lifespan. This natural compound, a key component in ATP production for cellular energy, is more than just a muscle-building supplement. Backed by extensive research, creatine offers potential benefits for heart health, cognitive function, mood, bone strength, and even longevity. Safe, affordable, and effective, creatine is a top choice for athletes and health-conscious individuals alike
Maximize strength, muscle growth, and endurance with creatine. This readily available energy source fuels high-intensity workouts, allowing you to push harder and longer. Creatine supplements are safe, affordable, and scientifically proven to enhance athletic performance and support overall well-being
Boost your health and performance with creatine: Your body naturally produces small amounts, but supplementation from food sources like red meat and fish, or creatine supplements, significantly increases levels. Backed by extensive research, creatine is safe, affordable, and offers potential benefits for muscle growth, fat loss, heart health, brain function, mood, and bone strength
Creatine's popularity explodes: Retail prices have soared 150% and yearly sales are up 90% in the last five years, despite rising costs. This surge reflects growing awareness of creatine's benefits beyond muscle growth and fat loss, including potential heart health improvements, Alzheimer's protection, mood enhancement, and bone strengthening. Backed by extensive research and recommended by leading scientists, creatine offers exceptional value at under 50 cents per serving
Creatine benefits extend far beyond muscle growth; this affordable, safe supplement supports heart health, brain function, bone strength, and mood. Backed by extensive research and recommended by leading scientists, creatine offers a multifaceted approach to well-being and longevity, making it a valuable addition to any health regimen
Creatine: More Than Muscle – Benefits for Women Too! While predominantly used by men, women account for a significant 21% of creatine buyers (data from The Vitamin Shoppe). Discover the science-backed benefits of this safe, affordable supplement for muscle growth, heart health, cognitive function, and even bone strength. Learn why creatine is a top choice for longevity and overall well-being
At SuppCo, both Glen, the CSO, and Steve Martocci, the CEO, said their wives have recently started taking creatine — reflecting a broader trend of women as a growing consumer base.
What changed?
Martocci pointed to more evidence dispelling the myth that creatine is just for muscle men to bulk up.
Plus, early research suggests creatine can support hormonal health for women, helping to counteract shifts that can occur during the menstrual cycle by helping to maintain levels of glycogen in the muscle for better energy and performance.
In June, a small study found that patients with Alzheimer’s disease saw a boost to their cognitive function after supplementing creatine.
“We think that just providing more energy to the brain could be useful,” Scott Forbes, a sports science researcher and professor at Brandon University who was not involved in the study, told Business Insider.
“The brain actually uses about 20% of your total energy expenditure, even though it only weighs about 2% of your body weight. So for a tissue, it’s very energetically demanding,” Forbes said.
Creatine also seems to have an anti-inflammatory effect, making the brain more resilient against stresses that would wear down its ability to perform.
“We know that too much inflammation or too much oxidative stress can also lead to poor cognition or poor brain functions,” Forbes said.
Other recent studies have found that supplementing creatine could also help to mitigate the effects of aging or a concussion.
“The theory is that the brain can remodel itself or at least maintain its function during times of stress,” Candow, the aging researcher at Regina University, told Business Insider. “I don’t know anybody in the world that’s not stressed.”
The new research is expanding creatine’s reach to consumers beyond the gym, according to Muriel Gonzalez, president of nationwide supplement retailer The Vitamin Shoppe.
“Creatine is undergoing a major transformation — from a niche sports nutrition supplement to a versatile tool for daily health and longevity,” Gonzalez told Business Insider over email.
Total creatine sales have spiked by 300% from 2019 to 2024 at The Vitamin Shoppe, and are continuing to grow at a double-digit pace, according to company data.
You’ll be disappointed if you expect to transform your life, and health, with a few doses of creatine. A supplement can provide a boost but ultimately makes a relatively small difference. Your overall diet, exercise, and lifestyle are far more important.
Still, the bottom line is that more and more research supports taking creatine for a huge range of benefits, with very little downside.
“I think almost everybody should consider taking creatine,” Forbes, the science researcher at Brandon University, said.
Even in high doses over a long time period, side effects are mild, such as gastrointestinal upset and a slight increase in water retention, since creatine pulls water into the muscles.
“Overall it’s one of the safest supplements out there,” Eric Gonzalez, a neuroscience professor at Texas Christian University who has studied creatine, told Business Insider. “If anyone wants to go on a supplement, creatine won’t hurt you, there’s only going to be an upside.”
If you’re losing weight — including those on a GLP-1 drug that triggers weight loss — creatine can help you retain muscle mass, promoting a higher ratio of muscle to body fat.
For those looking to boost brain health or mood, early studies suggest that 10-30 grams a day may be beneficial.
Glen previously conducted research on senior Olympians who took creatine and found it helped them get stronger and faster while avoiding age-related decline.
“We’re never too old to take creatine,” he said.
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