E-commerce: The Ever-Changing Game. Mastering Amazon, eBay, and now TikTok Shop. Learn how savvy entrepreneurs adapt to evolving strategies and find success in the dynamic world of online retail. Discover why TikTok Shop is the key to staying ahead and explore alternative platforms for e-commerce growth
Early eCommerce Success: From eBay to Amazon and Beyond. Before Amazon dominated, eBay was the king of online marketplaces. Many successful entrepreneurs, like software developer Leo Limin, launched their e-commerce careers on eBay. Learn how the evolving landscape of online selling demands adaptation and the rise of TikTok Shop as a key platform for success
Early Amazon Success: How One Entrepreneur's Smart Bulb Sales Took Off. In the mid-2010s, selling smart bulbs on Amazon was a breeze for software developer Leo Limin. But as e-commerce evolved, he adapted, creating tools like RebateKey and ultimately launching JoinBrands, highlighting the need for diversification beyond Amazon and the rise of platforms like TikTok Shop for e-commerce success
Selling on Amazon: A Decade of Evolving Strategies. The Amazon marketplace has become fiercely competitive. While previously a lucrative venture, building a profitable Amazon business now requires adapting to constantly shifting rules and evolving strategies. Discover how to navigate this dynamic landscape and find new avenues for e-commerce success
Adapting to Amazon's Evolving Rules: An E-commerce Success Story. Software developer Leo Limin, CEO of JoinBrands, shares his experience navigating Amazon's ever-changing policies. His innovative rebate software, RebateKey, initially thrived, only to be impacted by Amazon's updated rules. This led Limin to explore new e-commerce strategies, highlighting the importance of diversification and embracing platforms like TikTok Shop for sustainable success
E-commerce veteran and JoinBrands CEO Leo Limin reveals how he adapted to Amazon's evolving marketplace. While he still maintains a limited Amazon presence to stay industry-connected, Limin's focus has shifted to his user-generated content platform, JoinBrands, and leveraging the explosive growth of TikTok Shop for e-commerce success. He emphasizes that ignoring TikTok Shop puts sellers at a significant disadvantage in today's competitive landscape
E-commerce Success Beyond Amazon: Diversify Your Sales Channels. Veteran entrepreneur Leo Limin, CEO of JoinBrands, reveals why relying solely on Amazon is no longer a winning strategy. Learn how to leverage platforms like TikTok Shop for explosive growth and stay ahead in the ever-changing e-commerce landscape
E-commerce veterans like Leo Limin, CEO of JoinBrands, agree: mastering TikTok Shop is crucial for e-commerce success. With Amazon's ever-changing landscape, leveraging TikTok's explosive growth and built-in e-commerce features offers a significant competitive advantage. Don't get left behind; explore the potential of TikTok Shop for your business
TikTok Shop: The Explosive E-commerce Platform. Launched in the US in 2023, this in-app feature lets users seamlessly discover and buy products directly on TikTok, creating a powerful ecosystem for sellers and affiliates. Don't get left behind – explore the advantages of TikTok Shop today
TikTok Shop: The Explosive E-commerce Platform You Can't Ignore. This innovative ecosystem empowers anyone to become both a seller and an affiliate, creating a massive opportunity for explosive growth. E-commerce experts agree: If you're not on TikTok Shop, you're at a significant disadvantage
Seven-figure Amazon seller Eugene Khayman, a former eBay entrepreneur, shares his success story. Now COO of Million Dollar Sellers (MDS), he leverages his experience to mentor elite e-commerce entrepreneurs
Over-reliance on Amazon for e-commerce success is risky. Diversify your online sales strategy by exploring other platforms like TikTok Shop, a rapidly growing marketplace offering significant advantages for sellers. E-commerce veterans emphasize the importance of adapting to evolving industry trends and avoiding overdependence on single platforms to build a thriving business
E-commerce expert Leo Limin compares TikTok Shop to Amazon's early days, highlighting its immense potential. He advocates a hybrid e-commerce strategy, leveraging both Amazon and the explosive growth of TikTok Shop to maximize sales and reach a broader audience. Don't get left behind; explore the advantages of TikTok Shop for your business
E-commerce expert Kyle Goguen, founder of Pawstruck (natural dog treats) and CRBN (pickleball paddles), reveals that not all products thrive on TikTok Shop. His experience highlights the evolving landscape of online retail and the importance of platform selection for successful e-commerce
While Pawstruck offers products on TikTok Shop, the company strategically determined that pickleball paddles aren't the optimal fit for that particular marketplace
“A big part of it is our price point,” he explained. CRBN paddles range from $180 to $280. “The nature of TikTok Shop is more of a price-conscious shopper. There are some exceptions to that, but generally speaking, it is challenging to convert someone at a high price point. That’s just not how the effective videos are working unless you have a product that is just super viral in nature.”
He agrees that TikTok Shop is where many sellers are finding success in 2025, outside Amazon, but it comes with its own set of challenges.
“It is a very, very different platform than Amazon as a marketplace, good and bad,” said Goguen. “I think there is a potential faster path to success and huge growth on TikTok Shop — it is a little bit like the Wild West, like the early days of Amazon. However, it is far less repeatable and reliable than Amazon as a marketplace.”
If you really want to get ahead in the e-commerce industry, learn the ins and outs of live selling.
“It’s like QVC to a new generation,” said Limin. “It’s people selling on a livestream. It’s a skill — there are more and more creators that can do it very well — and some brands sell through thousands and thousands of items in a matter of a couple of hours, like $50,000 worth of products, for example, in two hours. But, not only that, brands are using lives now as customer support.”
Multiple platforms offer live selling, including TikTok, Amazon, YouTube, Instagram, and Whatnot.
Live commerce is already very popular in China, said Limin, who predicts a live selling boom in the US in the next couple of years.
“At JoinBrands, we are paying a lot of attention to now educating creators how to sell live because we know it is the future,” he said. “If, before, the United States was telling the world how to sell, now it is China. If you look at what’s happening in China, it is what’s going to happen in the United States in two or three years — and, in China, live selling is huge, so I deeply believe and a lot of sellers also believe that live selling will come here and stay.”
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