People will put in serious effort to save money. In the past, that meant clipping coupons out of the newspaper to score a sweet deal on toothpaste or steaks. Nowadays, however, the coupon is dead. I mean, if you still want to sit around with a pair of scissors on weekends scanning for deals, God bless, but the practice is becoming obsolete. Marketers sent about 50 billion coupons in 2024, an enormous drop from 330 billion in 2010, and less than 2% were even redeemed. So what’s an enterprising cost-cutter to do? Enter, free trials.
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