Is Google Stealing Amazon's Young Shoppers? New data reveals Gen Z increasingly uses Google Search, YouTube, and Gemini for online shopping, impacting Amazon's market share. A significant shift shows younger consumers—especially those already knowing what to buy—preferring Google, potentially driven by Google's AI tools. This poses a major challenge for Amazon, as its dominance among younger shoppers erodes. Learn how Google's AI Overviews and Lens features contribute to this trend and what it means for the future of e-commerce
Gen Z Shoppers Ditch Amazon for Google: Morgan Stanley data reveals a significant shift, with 16-24 year olds increasingly using Google Search, YouTube, and Gemini for online shopping, impacting Amazon's market share. Google's AI tools and features like Lens are likely contributing factors
Google's growing popularity among Gen Z shoppers is stealing market share from Amazon. New data reveals that young adults (16-24) increasingly use Google Search, YouTube, and Gemini for product research and purchases, even when they know exactly what they want. This shift represents a significant loss for Amazon, impacting both initial product discovery and direct purchasing
Gen Z shoppers increasingly favor Google for online purchases. Morgan Stanley research shows a significant rise in Google's share among 16-24 year olds, jumping from 21% to 30% between September and March 2024 (across Google Search, YouTube, and Gemini). Even when knowing exactly what to buy, Gen Z shoppers are choosing Google first, impacting Amazon's market share
Amazon's dominance falters as Google captures Gen Z shoppers. New data reveals a significant drop in Amazon's market share among 16-24 year olds, falling from 41% in September to 34% in March, while Google's share rises. This shift impacts both product research and direct purchases, suggesting Google's AI tools and features are attracting younger consumers away from Amazon and other online retailers like Walmart and Facebook
Gen Z is ditching Amazon for Google Shopping: Morgan Stanley data reveals a surge in Google searches for e-commerce among 16-24 year olds, with Google Search, YouTube, and Gemini capturing significant market share. This shift, potentially fueled by Google's new generative AI tools and AI Overviews, sees Amazon's dominance challenged as younger shoppers increasingly begin their product research and purchases on Google. The rise of Google Lens shopping further contributes to this trend
Gen Z shoppers are increasingly using Google for online purchases, impacting Amazon's market share. Google's AI Overviews show higher engagement among 18-24 year olds, and Philipp Schindler, Google's chief business officer, reported increased commercial search queries following their launch. This surge in Google Search usage, along with a 10% growth in Google Lens shopping, suggests Google's AI tools are contributing to this shift in younger consumer behavior
Google's Lens feature sees a 10% surge in shopper usage, mirroring a broader trend of Gen Z increasingly using Google for online shopping, taking market share from Amazon. This growth was announced during Google's Q1 earnings call, alongside increased commercial search queries fueled by AI Overviews
Gen Z is ditching Amazon for Google Shopping: New data reveals a significant shift among 16-24 year olds, with Google Search, YouTube, and Gemini capturing a growing share of online shopping searches. This rise, fueled by Google's AI tools and features like Google Lens, threatens Amazon's dominance and highlights Google's successful fight against the "Grandpa Google" label, a concern previously voiced by former Search head Prabhakar Raghavan
Gen Z shoppers increasingly prefer Google for online purchases, impacting Amazon's dominance. Google's generative AI features, including AI Overviews and Google Lens, are driving this shift, particularly among 16-24 year olds. While ChatGPT adoption grows, its impact on e-commerce remains limited, strengthening Google's position in the online shopping market
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