Mattel partners with OpenAI to bring AI-powered toys to life! Expect innovative, age-appropriate AI experiences from Barbie and other iconic brands later this year. This collaboration prioritizes safety and privacy while leveraging OpenAI's technology, including ChatGPT Enterprise, for both product development and internal operations
Mattel partners with OpenAI to bring AI-powered innovation to Barbie, Hot Wheels, and Uno. This exciting collaboration will deliver age-appropriate AI play experiences prioritizing safety and privacy, with the first product launching later this year. Mattel retains full control of its intellectual property, leveraging OpenAI's technology including ChatGPT Enterprise to enhance both its toys and business operations
Mattel partners with OpenAI to bring AI-powered innovation to toys, prioritizing child safety and privacy. Expect age-appropriate AI-enhanced play experiences launching later this year, leveraging OpenAI's technology while maintaining Mattel's control over its iconic brands like Barbie and Hot Wheels
Mattel and OpenAI team up to bring AI-powered toys to life! Expect the first innovative, age-appropriate AI product launch later this year. Details are still under wraps, but this exciting partnership promises a new era of interactive play
Mattel retains full IP control in its AI partnership with OpenAI. Chief Franchise Officer Josh Silverman confirmed to Bloomberg that Mattel maintains complete ownership and creative direction over all AI-powered toy products developed through this collaboration
Talks with OpenAI first began late last year, he added.
Mattel partners with OpenAI to integrate AI into toys and business operations. This collaboration will leverage ChatGPT Enterprise and other OpenAI tools to create innovative, safe, and age-appropriate AI-powered play experiences, with the first product expected later this year. Mattel retains full control of its intellectual property
Mattel stock (MAT) experienced a surge, climbing 1.8% to $19.59 on Thursday following the announcement of its AI partnership with OpenAI. However, after-hours trading saw a slight dip to $19.30
Mattel and OpenAI declined to comment on their AI-powered toy collaboration, announced Thursday, which will integrate OpenAI's technology into Mattel's iconic brands like Barbie and Hot Wheels
Facing softening toy market demand due to reduced consumer spending and uncertainty surrounding trade policies, Mattel partners with OpenAI to integrate AI into its iconic brands like Barbie and Hot Wheels, aiming to boost innovation and sales
Facing weaker consumer demand and Trump-era tariffs, Mattel adjusted its US pricing strategy, raising prices on select toys and withdrawing its annual forecast. The company also implemented cost-saving measures, including reduced promotional activity and an increased cost-savings target
Facing softer toy sales, Mattel boosts cost-cutting measures to $80 million, scaling back promotional activities to offset economic headwinds. The company's CFO confirmed the increased savings target during a recent earnings call
To combat slowing toy sales, Mattel has diversified its revenue streams by leveraging entertainment, including movies, TV shows, and mobile games
OpenAI's growing partnerships extend to major brands like Starbucks, showcasing the breadth of its AI applications beyond its collaboration with Mattel for innovative, AI-powered toys
Starbucks' new AI-powered Green Dot Assist uses OpenAI to help baristas master drink recipes and suggest perfect food pairings, boosting efficiency and customer experience
Starbucks deploys AI-powered virtual assistant: Leveraging Microsoft Azure OpenAI, this innovative in-store tool, running on iPads, will assist baristas, enhancing customer experience
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