It started with coding. Generative AI’s aptitude for writing code was the death knell for traditional software development, and companies wanted “vibe” coders. Big Tech execs have been praising the vibes this year: Sundar Pichai is vibe coding a web page, Mark Zuckerberg says AI is coming for mid-level engineering work, and Klarna CEO Sebastian Siemiatkowski says he’s become an amateur coder thanks to vibe coding. Startups are vibe-coding their way into existence.
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